The internet is rapidly becoming the largest marketplace on the globe. Every imaginable type of product or service can be obtained there – whether it’s from India or Washington State!
But there a several different internet marketing strategies for making money and each uses the internet in a slightly different way. Here are four different ways to look at the internet from a revenue-earning perspective.
The internet is a shopping mall and you have a store. Consider the internet as a large shopping mall and your store is right there in the middle. You offer goods for sale to consumers that find you in the internet mall. You take orders by the internet and the goods are shipped conventionally. Essentially you become an online catalog supplier. The online presence of Amazon.com, TigerDirect, and Sears Roebuck all fit this category.
The internet is one big bookstore and you are the publisher. You have intellectual property in the form of writing, code, music, scripts, stories, articles, etc. The internet is a huge bookstore (music store, clearinghouse, etc.). Apple’s iTunes, Zoetrope, LuLu and other purveyors fall into this category as they can receive orders and ship them through the internet.
The internet is a billboard and you are an advertiser. Currently the most prevalent of internet marketing strategies is to use it as an advertising medium. Your website is a billboard or a brochure, you email is business card or direct mail offer, your PPC (pay per click) ad is a print ad, the search engine is your yellow pages.
The internet is a distribution channel for the services you provide. In some cases the internet is the actual channel for services you provide. Banking, stock trading, insurance registrations, and distance learning are examples of this.
Each of these internet marketing strategies has a different set of operations and financial dynamics. But each has also been distilled into an excellent way of earning money online in the new internet based economy.